Starbucks Shares Dip Slightly Despite Holiday Menu Announcement
Starbucks unveiled its Holiday 2025 menu, featuring seasonal favorites like the Peppermint Mocha and Caramel Brulee Latte, set to launch on November 6. The announcement, while exciting for customers, failed to buoy the company's stock, which edged lower in Wednesday trading.
Investor sentiment remained muted despite the nostalgic appeal of cold-weather beverages, a key driver of Starbucks' seasonal sales. The menu rollout will occur in waves, with the Eggnog Latte—a perennial favorite—debuting later in the season.